The Jeremy Lloyd brand is my story transmuted into the language of scent — an expression of my journey thusfar to the man I’ve become and am to be. Each fragrance reflects a core memory, pivotal emotional state, or promise to myself. Each collection, a pillar of my life. To me, fragrance is not simply the way something smells, but a personal representation of the inner self, a way to change your mindset — and each scent is a chapter in the book of stories I call Fragrances by Jeremy Lloyd.